All England Open Badminton Championships serves up Yonex renewal

Sports equipment manufacturer Yonex has agreed a seven-year extension to its long-running title sponsorship of the All England Open Badminton Championships.

Badminton England has announced “a significant multi-million pound agreement” that will run until 2021.

Tokyo-based company Yonex began its associate as naming partner of the All England Open Badminton Championship in 1984.

This year’s event is presently underway in Birmingham, concluding this weekend, and from 2015 Yonex will benefit from increased activity at and around the tournament.