Sub-Saharan Africa
Samsung converts SARU deal
The South African Rugby Union has signed a two-year associate sponsorship contract with the national subsidiary of Korean electronics giant Samsung.
Sharks snap up four-year kit deal with BLK
The Sharks have announced an apparel partnership with BLK which will see the sportswear brand produce kits for the South African Super Rugby franchise from January 2014 to December 2018.
Ghana FA receives uniBank boost
Ghanaian-owned private bank uniBank has signed a three-year deal to sponsor the country’s national football team.
Qnet on board for second year with Tour du Faso
Hong Kong-based direct selling company Qnet has renewed its sponsorship of the Tour du Faso cycling event.
Steeden seals five-year term with South Africa Rugby League
Rugby league equipment and apparel manufacturer Steeden has agreed a five-year deal with South Africa Rugby League.
Sasol backing SAFA development drive
Petrochemicals company Sasol has expanded its partnership with the South African Football Association by becoming the first corporate sponsor of its Development Agency (SDA) programme.
Sharks snap up Cell C naming rights deal
Sunderland to promote Tanzania through new partnership
Sunderland has strengthened its ties to the African continent by signing a business partnership which makes Tanzania the official destination partner of the English Premier League football club.
SARU names Asics as new kit partner
Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).
Titans strike Ctrack deal
South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.
The Unlimited banks Titans naming rights
Financial services company The Unlimited has agreed a three-year deal for the naming rights to leading South African cricket team the Easterns Titans.
Kenya Airways backs 2013 Masai Mara Marathon
Kenya Airways has announced a 58m Kenyan shilling (€511,000/$667,000) sponsorship package for the country’s 2013 Masai Mara Marathon, according to the StarAfrica website.
Kit Group teams up with Golden Lions
South African rugby union team the Golden Lions has announced a commercial partnership with uniform supplier Kit Group.
United scores with AFB in Kenya
English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.
Kenya Airways renews rugby sevens sponsorship
Kenya Airways has agreed a two-year extension to its sponsorship of Kenya’s sevens rugby union team in a deal worth 400m Kenyan shillings ($4.6m/€3.5m), according to the Star Africa website.
Orange partners with Afrobasket
Mobile phone network Orange will serve as a sponsor of the International Basketball Federation’s (Fiba) 27th African Basketball Championship.
Arsenal banks new Nigerian partnership
English Premier League football club Arsenal has agreed a three-year partnership with Sterling Bank to issue co-branded debit cards in Nigeria.
Celkon Mobiles secures naming rights to ODI series
Indian mobile phone manufacturer Celkon Mobiles has reached a deal to become the title sponsor of the one-day international cricket series between Zimbabwe and India.