Sub-Saharan Africa
Carlsberg furthers backing of Malawian football
Beer brand Carlsberg has agreed a three-year sponsorship deal with the Football Association of Malawi to back the southeast African country’s national team.
Cheki Ghana backs national team on road to World Cup
Online car dealership Cheki Ghana has agreed to become an official sponsor of the Ghana Football Association under a two-year deal.
Standard Bank Namibia scores with Super Cup title deal
Financial services institution Standard Bank Namibia has announced a three-year naming sponsorship for the Namibia Football Association’s new Super Cup competition.
Golden Lions renew connection with Vox Telecom
South African rugby union team Golden Lions has reached a deal to make telecommunications company Vox Telecom an associate sponsor.
Delta boosts Zimbabwe Premier Soccer League commitment
Beer and soft drinks manufacturer Delta Beverages has announced a three-year extension to its sponsorship of Zimbabwe’s Premier Soccer League.
Puma up to speed with Super Rugby’s Cheetahs
German sportswear company Puma has announced it will continue as the official technical and apparel sponsor of South African Super Rugby team the Cheetahs until beyond the 2016 rugby union season.
MicroMega makes first sporting move with Super Rugby’s Sharks
South African holdings company MicroMega has reached an agreement to become an official sponsor of the Sharks Super Rugby franchise.
Xerox returns as Golden Lions title sponsor
South African rugby union team Golden Lions has announced a three-year deal to make document solutions company Xerox its new title sponsor for the domestic Currie Cup tournament.
Golden Lions team up with Jonsson Workwear
South African rugby union franchise Golden Lions has agreed a two-year sponsorship deal with Jonsson Workwear.
Brewery gets behind Kenya’s Rugby World Cup drive
Kenya Breweries Limited has agreed a three-year sponsorship deal with the Kenya Rugby Union which will promote its flagship Tusker Lager brand through association with the national team.
Cricket South Africa sees eye-to-eye with Spec-Savers
Cricket South Africa has announced a new partnership with optometrists group Spec-Savers.
First Capital Plus Bank scores Ghana Premier League deal
Banking group First Capital Plus Bank has agreed a five-year deal with the Ghana Football Association to become the title sponsor of the country’s top flight football division.
Super Rugby’s Bulls sign up new partner
Agricultural services and diversified foods group AFGRI has agreed a sponsorship deal with South African rugby union club Blue Bulls, which competes in the Super Rugby competition.
South African FA nets five-year deal with Nike
US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.
Land Rover to drive Western Province and Stormers
Safaricom connects with Nairobi sports venues
Kenyan telecommunications company Safaricom has agreed a two-year naming rights deal for the Moi International Sports Centre Kasarani, which is located in the Kenyan capital of Nairobi.
Sharks snap up Kyocera shirt sponsorship
The South African arm of printing products and software company Kyocera Document Solutions has agreed a sponsorship deal with the Durban-based Sharks Super Rugby franchise.
EY gets on-side with South African FA
South African professional services firm EY has announced a sponsorship agreement with the South African Football Association.