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United scores with AFB in Kenya

English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.

Under the terms of the five-year deal, AFB will produce and market the card in Kenya, where an estimated 5.5m United fans in the country will be able to enjoy a range of club-related incentives and benefits.

These include signed shirts, branded merchandise and the chance to win match tickets to home games at United’s Old Trafford stadium.

Established in 2009, AFB serves over 45,000 customers across the African continent, with a presence in Kenya and Ghana and plans to launch in markets such as Tanzania, Zambia, Uganda and Zimbabwe.

United said the deal represents the club’s 12th agreement in the financial services sector.