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Celkon Mobiles secures naming rights to ODI series

Indian mobile phone manufacturer Celkon Mobiles has reached a deal to become the title sponsor of the one-day international cricket series between Zimbabwe and India.

India, fielding a youthful team under the captaincy of batsman Virat Kohli, will contest five ODIs against its hosts for the Celkon Mobile Cup.

The first match of three in the Zimbabwean capital Harare got under way today and two games in Bulawayo on August 1 and 3 conclude the series.

Celkon Mobile also held the naming rights to the recently-concluded tri-series in the West Indies, which India won by defeating Sri Lanka in the final.