South-East Asia

Taiwanese electronics company Acer has entered into a promotional partnership with North American basketball league the NBA in the Philippines.

Insurance group Great Eastern has reached a deal to become a founding partner of the Singapore Sports Hub.

International IT services company Atos has agreed a deal to become a partner of the Singapore 2015 Southeast Asian Games.

UK football equipment brand Mitre has reached a deal to be the official football supplier to the Asean Football Federation’s 2014 Suzuki Cup national team tournament.

International banking group Standard Chartered has signed a three-year extension to its title sponsorship of the Singapore Marathon.

Singapore-headquartered OCBC Bank has reached a five-year agreement with the Women’s Tennis Association to become the official card partner of its season-ending WTA Championships in Singapore.

State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.

The Women’s Tennis Association has announced a five-year presenting sponsorship agreement with luxury property developer SC Global for its season-ending WTA Championships in Singapore.

The Sports Authority of Thailand has renewed its sponsorship of the Qualifying School for golf’s Asian Tour under a six-year deal running from 2015 to 2020.

The Women’s Tennis Association (WTA) has announced that financial services company BNP Paribas has extended its title sponsorship of the season-ending WTA Championships.

North American basketball league the NBA has announced a multi-year marketing partnership with European dairy company Royal FrieslandCampina covering Southeast Asia.

Organisers of the EurAsia Cup have announced a new club sponsorship programme to raise awareness around the inaugural edition of the matchplay golf tournament.

Singapore-based insurance company Great Eastern has renewed its co-title sponsorship of the country’s premier football division, the S.League.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.

Tokyo-based company Otsuka Pharmaceutical has signed a sponsorship deal with the Olympic Council of Asia to make its Pocari Sweat brand the official sports drink for the next two editions of the Asian Games multi-sport event.