South-East Asia

Singapore property developer OUE Limited has extended its title sponsorship of the Singapore Open badminton tournament, according to various media reports.

Thai-based sports apparel and equipment company FBT has reached a deal to serve as the official uniform partner for the 2015 Southeast Asian (SEA) Games in Singapore.

The Women’s Tennis Association has announced luxury holiday destination Marina Bay Sands as a premier partner and official hotel and integrated resort of its WTA Finals showpiece event in Singapore.

Japanese automotive manufacturer Honda has agreed to become an official partner of the National Basketball League Indonesia domestic club competition, according to the Inilah.com website.

The Women’s Tennis Association has reached an agreement to make Singapore Airlines an official sponsor of its 2014 WTA Finals.

English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.

Communication design and production group Kingsmen Creatives has agreed a S$3m (€1.81m/$2.4m) deal to become the official venue planning partner of the 2015 Southeast Asian (SEA) Games.

Automotive manufacturer Volvo has agreed a deal to return as a sponsor of the Singapore Marathon.

Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.

The Singapore Southeast Asian Games Organising Committee (SINGSOC) has announced professional services firm Deloitte as its third top-tier partner of the 2015 SEA Games.

English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.

Online casino company 918.com has signed up as the new presenting sponsor of the Resorts World Manila Masters tournament on golf’s Asian Tour.

Sportswear giant Adidas has agreed a deal to become an official partner of the 2014 Singapore Marathon.

Singapore conglomerate Fraser and Neave has sealed a deal for its 100Plus beverage brand to sponsor the Singapore Sports Hub.

Singaporean telecommunications company SingTel has signed up as a sponsor of the 2015 Southeast Asian (SEA) Games, with its S$15m (€8.8m/$12m) deal representing the biggest financial commitment to date for the country’s staging of the multi-sport event.

Singapore supermarket chain NTUC FairPrice has reached a deal worth S$5m (€2.9m/$4m) to become a tier one sponsor of the 2015 Southeast Asian (SEA) Games.

English Premier League champion Manchester City has announced a two-year deal to make Jiwasraya its official insurance partner in Indonesia.

Italian tyre manufacturer Pirelli has enhanced its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.