South-East Asia
Singapore Airlines agrees partnership with SNOC
Singapore Airlines has signed an agreement with the Singapore National Olympic Council to become the official airline partner of the Singapore Olympic team.
Kubota joins SEA Games sponsorship roster
Japanese machinery manufacturer Kubota has agreed a sponsorship deal for the 2015 Southeast Asian Games in Singapore.
SEA Games continues commercial charge with GP Batteries
The 2015 Southeast Asian (SEA) Games has signed battery manufacturer GP Batteries as its latest commercial partner.
SEA Games takes flight with Singapore Airlines
The 2015 Southeast Asian Games multi-sport event has secured Singapore Airlines as its official airline partner.
JK Technology aids preparations for 2015 SEA Games
The 2015 Southeast Asian Games multi-sport event has secured Singaporean information technology company JK Technology as its official IT equipment partner.
Qatar National Bank secures title rights to Indonesian Super League
Financial institution Qatar National Bank has secured title sponsorship rights for the top division of club football in Indonesia, the Indonesian Super League.
Barcelona seals Nichiban sponsorship
Adhesive tape manufacturer Nichiban has secured a regional sponsorship deal with Spanish Liga football club Barcelona.
Petronas stays on track with Malaysian Grand Prix
Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.
Liverpool signs energy drinks partner in Myanmar
Southeast Asian drinks brand Cobra Energy Drink has entered into a partnership with English Premier League football club Liverpool.
Badminton Association of Malaysia signs lucrative Victor deal
Taiwanese sporting goods supplier Victor has signed a six-year sponsorship deal with the Badminton Association of Malaysia.
Great Eastern Life stays on-side with S.League
Life insurance company Great Eastern Life has signed a two-year extension to its co-title sponsorship agreement with Singapore’s top football division, the S.League.
Yonex distributor Sunrise extends Team Singapore partnership
Sporting goods distributor Sunrise & Company has extended a deal to provide Yonex training and competition kit for the Singapore National Olympic Council’s (SNOC) national team.
Paris Saint-Germain bolsters Asian footprint with GarudaFood deal
Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.
Canon snaps up Singapore Sports Hub deal
Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.
IPTL Singapore franchise delivers new partnership
International Premier Tennis League franchise Singapore Slammers has entered into a partnership with Indian logistics company Avvashya Group.
FedEx delivers IPTL partnership
Global courier company FedEx has reached a sponsorship agreement with the International Premier Tennis League, which commenced today (Friday) in the Philippines.
DBS holds court with IPTL’s Singapore Slammers
Asian financial services group DBS has agreed a naming rights sponsorship deal for the International Premier Tennis League’s Singapore Slammers franchise.
Singapore’s SEA Games banks on DBS
Financial services company DBS Bank has reached a deal to serve as the naming sponsor of the dragon boat and sailing races at the 2015 Southeast Asian (SEA) Games in Singapore.