South-East Asia
Singapore NOC partners with Fitness First
The Singapore National Olympic Council has entered into a partnership with health club group Fitness First.
IPTL’s Singapore Slammers secure title sponsor
International Premier Tennis League franchise the Singapore Slammers has named property developer OUE as its new title sponsor.
Singapore’s ASEAN Para Games passes sponsorship target with new deal
Organisers of the upcoming ASEAN Para Games in Singapore have agreed a partnership with automotive group Cycle & Carriage.
Barcelona drinks to Chang extension
Spanish LaLiga football club Barcelona has confirmed the renewal of its partnership with Thai beer brand Chang.
Malaysian conglomerate returns to back EurAsia Cup
Malaysian conglomerate DRB-HICOM Berhad has agreed to return as presenting partner of the EurAsia Cup for the second edition of the Ryder Cup-styled golf tournament.
Arsenal looks to Indosat to reach Indonesian fan base
English Premier League club Arsenal last month added telecommunications company Indosat to its roster of regional partners, as it aims to make sponsorship deals that improve the team’s international engagement.
Barcelona renews Asian-focused partnerships
Spanish Liga champion Barcelona has renewed commercial agreements in south-east Asia with Thai beer brand Chang and shampoo brand Head and Shoulders.
Indosat connects with Inter Milan and Arsenal
English Premier League club Arsenal and Italian Serie A team Inter Milan have secured partnerships with Indonesian telecommunications operator Indosat.
TM establishes strong connection with Malaysian football
The Football Association of Malaysia has reached an agreement for telecommunications company Telekom Malaysia to become a major sponsor of club football in the country and take on rights for the national team.
Maybank pulls out of Malaysian Open title sponsorship
Financial services company Maybank has withdrawn from its long-standing title sponsorship of the Malaysian Open golf tournament.
Singapore Airlines maintains backing of nation’s F1 race
Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.
Shell extends title sponsorship of MotoGP’s Malaysian round
Multinational oil and gas company Shell has extended its title sponsorship of the Malaysian round of the MotoGP World Championship motorcycling series.
Title sponsor a Perfect addition for ITTF World Team Championships
Chinese health, nutrition and personal care retail group Perfect has agreed a deal to serve as the title sponsor of the International Table Tennis Federation’s 2016 World Team Championships.
Deloitte partners with ASEAN Para Games
Professional services firm Deloitte has become the first official sponsor of the 8th ASEAN Para Games in Singapore.
SEA Games success brings new partner for Singapore Swimming Association
The Singapore Swimming Association has agreed a three-year sponsorship deal with sports beverage brand 100Plus on the back of home success at last month’s Southeast Asian Games.
McDonald’s serves up SEA Games partnership
Fast food restaurant chain McDonald’s has been confirmed as the latest sponsor for the 28th Southeast Asian Games, which will take place in Singapore from June 5-16.
Pilot Pen signs off on SEA Games partnership
Writing instruments manufacturer Pilot Pen has signed up as the latest sponsor of the 2015 Southeast Asian Games, which gets underway in Singapore next month.
Singapore 2015 further bolsters sponsorship income
Financial services company UnionPay International has signed up as the latest sponsor of the 2015 Southeast Asian Games, with Singapore’s event organisers stating the successful commercial programme will allow the Games to come in under budget.