Oceania
NRL signs sponsorship with Kia Australia
Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
New Zealand Rugby, Western Force assessing Altrad deals
New Zealand Rugby (NZR) and Australian Super Rugby Pacific team Western Force have said they are reviewing their sponsorship agreements with Altrad Group after the French construction engineering company’s f…
Australia’s SailGP team adds SKYY Vodka as new sponsor
The Australia SailGP team has signed up Campari Australia’s SKYY Vodka brand as a new sponsor in a multi-season deal.
KFC extends with Cricket Australia
Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
Redcliffe Dolphins sign Kayo as stadium sponsor ahead of NRL debut
Australian National Rugby League expansion franchise the Redcliffe Dolphins has agreed a stadium naming rights deal with streaming service Kayo Sports ahead of its debut in the competition in 2023
Westpac signs on as new main sponsor of State of Origin’s Blues
Financial services company Westpac has agreed a deal with New South Wales Rugby League (NSWRL) to become the new main sponsor of State of Origin team the Blues
4 Pines extends with Cricket Australia
Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
Hyundai Electric Air – Hyundai and Surf Australia
An out-of-home, ambient initiative held in May 2021 saw Hyundai leverage its Surf Australia partnership at the ‘Australian Boardriders Battle National Final’ by hosting a branded in-event sub-competition cal…
Football Australia renews with fitness accessory supplier PTP
Football Australia has extended its official supplier deal with Australian fitness equipment company PTP.
The partnership began in 2018 and under the extension will run until the end of 2024
CommBank opens official supporter category for 2023 Women’s World Cup
Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.
Football Australia to build on Women’s World Cup legacy with Lego
Football Australia has announced a three-year sponsorship agreement with Lego Australia that will see the toy company support the delivery of the association’s Legacy ’23 programme.
Rolex returns as Australian Grand Prix title sponsor
Rolex is to return as title sponsor of the Australian Grand Prix for 2023
Woolworths extends with Cricket Australia
Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
Rugby Australia extends Taylors Wines tie-up
Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines
Entain to cut back sports sponsorship in Australia amid new gambling advert rules
Betting group Entain has signalled that it will reduce its sports sponsorship spending in Australia following the introduction of stricter advertising regulations for gambling companies in the country
Visit Victoria replaces Hancock as Netball Australia sponsor
Visit Victoria, the tourism arm of the state government, has stepped into the sponsorship void left by the departure of mining and agricultural company Hancock Prospecting by agreeing a wide-ranging deal…
Westpac acquires official match ball rights in major NRL sponsorship
Australian bank Westpac has signed with the National Rugby League (NRL) as the league’s ‘Official Bank and Payment Platform’ in a wide-ranging deal across the men’s and women’s game.
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