Oceania

Australian Rules Football

The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…
Football

Fifa president Gianni Infantino has confirmed that Visit Saudi, Saudi Arabia’s tourism authority, will not be sponsoring this year’s Women’s World Cup in Australia and New Zealand following a backlash from …
Rugby League

The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Motorsport

Australian motor racing series Supercars has announced four new sponsorship agreements for the 2023 season, with Panasonic, Schick and Repco Authorised Service joining in a trio of new deals and Boost…
Tennis

Kia’s decision to extend as ‘Major Partner’ of the Australian Open in January has made the relationship one of the longest running deals in Australian sports sponsorship. Faaez Samadi reports.
Basketball

Project management firm Seven Consulting has agreed a three-year extension to its naming-rights deal with Australia’s women’s basketball team.
Rugby League

Retail pharmacy Chemist Warehouse has signed a three-year extension to its ‘Major Partner’ deal with Australia’s National Rugby League (NRL). T
Australian Rules Football

Financial services company Heritage Bank has acquired naming rights to the home stadium of Australian Football League (AFL) team the Gold Coast Suns
Football

The co-hosts of the 2023 Fifa Women’s World Cup in Australia and New Zealand are calling for clarification on reports of a sponsorship agreement with Saudi Arabia’s tourism authority.
Rugby League

Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
Multi-sport

Solomon Islands Postal Corporation (SIPC) has agreed a deal to become an official sponsor and partner of the 2023 Pacific Games multi-sport event hosted in its home country
Tennis

Tennis Australia has agreed a five-year extension to its sponsorship deal with Dunlop for the Australian Open despite criticism over the sporting goods manufacturer’s products at the ongoing edition o…
Sailing

Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…
Tennis

Tennis Australia has announced that pharmacy retailer Chemist Warehouse has extended its sponsorship for another three years
Tennis

Tennis Australia has announced that Australian Open 'Major Partner' Kia has extended its sponsorship for another five years, making it one of the longest sports sponsorships in Australia
Tennis

Chubb has agreed a three-year renewal with Tennis Australia, the organiser of the Australian Open tennis Grand Slam
Cycling

AlUla, a boutique heritage and culture destination in Northwest Saudi Arabia, has stepped up its association with GreenEDGE Cycling by becoming the co-naming rights sponsor of the Australian UCI WorldTour…
Swimming

Swimming Australia, the sport’s national governing body, has agreed a new sponsorship deal with Indian IT services and consulting company Tech Mahindra.