Oceania
NRMA Insurance targets national reach from Cricket Australia test deal
NRMA Insurance replaced Vodafone as Australia’s home Test series naming rights sponsor
Vodafone decided not to take up a one-year option for the 2022-23 season
Cricket Australia rebuffs reports that Cummins influenced Alinta’s decision to quit
Cricket Australia has rebutted reports that Australian Test captain Pat Cummins influenced Alinta Energy’s decision to exit as main shirt sponsor after this season.
Netball Australia appoints new chair amid Hancock sponsorship controversy
Netball Australia has announced Wendy Archer as its new chair, with Marina Go stepping down from the role in what the governing body describes as a “planned transition” amid growing unease over its new…
Cricket Australia attributes A$5.1m loss to ‘challenging’ UK media rights market
Cricket Australia recorded a A$5.1m ($3.2m/€3.3
EXCLUSIVE: Cricket Australia markets main shirt asset as Alinta Energy signals exit
Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
Women’s Rugby World Cup sponsors get behind growing the women’s game
The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue
World Rugby committed to unbundling sponsorship rights from the men’s game
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Brisbane searches for branding agency for Olympics, Gabba redevelopment in doubt
Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.
777 Partners continues rapid expansion in football with Melbourne Victory investment
American investment company 777 Partners has acquired a stake in Australian A-Leagues football club Melbourne Victory, adding to a portfolio that now includes five football clubs around the world
NRMA Insurance replaces Vodafone as CA’s Test naming rights sponsor
Cricket Australia has signed up NRMA Insurance as the naming rights sponsor of its men’s national team Test matches on home territory for the next four seasons.
Football Australia agrees men’s national team naming rights deal with Subway
Football Australia has agreed a three-year sponsorship deal with sandwich chain Subway covering the naming rights for men's national teams, plus rights around the women's national team and domestic club…
BMW signs landmark sponsorship across ‘Australian Golf’
The Australian branch of automotive manufacturer BMW has become a sponsor of Golf Australia, the PGA of Australia and the WPGA of Australasia in a landmark agreement
Rugby Australia reunites with RM Williams in new sponsorship deal
Rugby Australia has announced a new sponsorship agreement with RM Williams, bringing the local footwear and clothing brand back into its stable
Seven Consulting acquires ‘Australian Opals’ naming rights
Basketball Australia has signed up IT delivery company Seven Consulting as the naming-rights partner of the ‘Australian Opals’ women’s national basketball team ahead of this month’s Fiba Women’s Basketbal…
Cricket Australia, ACA seek long-term benefits from VLAST extension
Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
Cadbury extends with the ‘Matildas’ until 2026
Confectionery brand Cadbury has extended its deal as an official partner of the ‘Matildas’ Australian women’s national football team for a further four years until 2026.
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Telstra signs landmark NRL naming rights extension
Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027
Sydney Swans strike five-year extension to QBE tie-up
Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE Insurance for a further five years as part of a new deal with the New South Wales-based firm
Vodafone renews naming rights to NRL Warriors, signs Robinson as RLWC ambassador
Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.