An out-of-home, ambient initiative held in May 2021 saw Hyundai leverage its Surf Australia partnership at the ‘Australian Boardriders Battle National Final’ by hosting a branded in-event sub-competition called ‘Hyundai Electric Air’ to promote the launch of the company’s new Kona Electric vehicle.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here