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Crusaders extend with Fiji Airways in new shirt sponsorship strategy

Crusaders celebrate winning the 2019 Super Rugby Final (by Phil Walter/Getty Images)

Fiji’s national airline, Fiji Airways, has extended and upgraded its shirt sponsorship deal with New Zealand Super Rugby franchise the Crusaders, with financial services group BNZ to downgrade its partnership with the reigning champion.

Fiji Airways has partnered with the Christchurch-based team since 2017, but in 2020 will feature on the front of its away jerseys, having previously received back-of-jersey branding. This move marks the first time that Crusaders will have a separate front-of-jersey sponsor for its home and away jerseys.

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