MENA

Qatar Airways has renewed its shirt sponsorship deal with Saudi Professional League football club Al-Ahli.

Qatar Airways has entered into a partnership with Fifa, the global governing body of football, through which it will sponsor the 2022 World Cup in its home country and a number of other tournaments.

For 2016-17, we have researched 134 properties, including 51 deal values, and covering 27 IT brands to map out the sponsorship landscape in the IT sector.

Indian motorcycle manufacturer Hero MotorCorp has extended its backing of the European Tour’s night golf concept by a further three years, with the venture to feature at two new locations in 2017.

For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.

Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

For 2016-17, we have researched 249 properties, including 43 deal values, across 99 logistics brands to map out the sponsorship landscape in the logistics sector.

Dubai-based airline Emirates has signed on as the new co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Swiss watchmaker Omega has extended its title sponsorship of European Tour golf tournament the Dubai Desert Classic.

For 2016-17, we have researched 2,362 deals, across 32 countries, with 90 new deal values to map out the sponsorship landscape in non-European football.

The Breeders’ Cup US horseracing event has entered into an innovative new partnership with the Qatar Racing and Equestrian Club.

Saudi Professional League football club Al-Ittihad has agreed shirt sponsorship deals with Japanese tyre and rubber company Bridgestone and home appliances manufacturer Unionaire.

Telecommunications group Ooredoo and Japanese automotive manufacturer Toyota have agreed sponsorship deals with top-tier club football competition the Qatar Stars League, while the latter has also partnered with the Qatar Football Association.

Nestlé has entered into a global partnership with Spanish LaLiga football club Barcelona in a deal that marks the snack food and beverage producer’s first with a sports team.

Sports flooring manufacturer Junckers has agreed a deal with the International Basketball Federation (Fiba) to sponsor the EuroBasket 2017 national team tournament.

French oil and gas giant Total has expanded its partnership with the Badminton World Federation to sponsor the season-ending World Superseries Finals, which are held in Dubai.