MENA

Multiple Sports

Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…
Cricket

Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab…
Golf

Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
Football

The Saudi Pro League (SPL), the kingdom’s professional football league, has appointed Rise Group as its exclusive sponsorship agency.
Football

The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.
Football

Qatari telecoms firm Ooredoo has signed as a regional supporter of the Qatar-hosted World Cup in 2022 and forthcoming Arab Cup
Football

The Qatar Football Association has signed up food delivery company Talabat as a sponsor
Football

Arab world social media platform Baaz and sports news website Winwin have signed as regional supporters for the Middle East and Africa at this year’s Fifa Arab Cup in Qatar.
Cycling

New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
Golf

Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
Basketball

The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
Cricket

The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Football

Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar
Cricket

Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate
Multiple Sports

Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year
Football

Chinese technology company Lenovo has agreed a deal to sponsor the Saudi Arabian Football Federation (SAFF). The deal names Lenovo as the official technology partner of the SAFF and its national teams
Cycling

UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France