Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.
Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.
For 2016-17, we have 158 brands and covered 298 properties to map out the sponsorship landscape in the betting sector.
For 2016-17, we have researched 94 properties, including 45 deal values, and covering 27 brands to map out the sponsorship landscape in the oil and gas sector.
For 2016-17, we have researched 134 properties, including 51 deal values, and covering 27 IT brands to map out the sponsorship landscape in the IT sector.
For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.
Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.
For 2016-17, we have researched 249 properties, including 43 deal values, across 99 logistics brands to map out the sponsorship landscape in the logistics sector.
For 2016-17, we have researched 2,362 deals, across 32 countries, with 90 new deal values to map out the sponsorship landscape in non-European football.
Abu Dhabi-based state carrier Etihad's sponsorship strategy is to create custom sponsorships, which allow the brand to meet specific goals especially around customer sales and retention.
The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.
London Stock Exchange-listed Standard Chartered Bank this month signed a three-year extension, from 2016-17 to 2018-19, to its main sponsor agreement with English Premier League club Liverpool. The deal was signed with more than one year still to run on the previous two year extension, from 2014-15 to 2015-16.
The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.
To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.
White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.
Swiss watchmaker Swatch last month signed a deal with the International Volleyball Federation (FIVB) and its promoter Beach Major Company to return to the sport as the title sponsor of the Beach Volleyball Major Series in 2015.
Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.
Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.
Japanese printing and technology brand Epson, this month, signed a three-year Official Team Partner deal, from 2015 to 2017, with the Mercedes AMG Petronas Formula One Team.
Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.