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Al-Ittihad secures new shirt sponsors

Saudi Professional League football club Al-Ittihad has agreed shirt sponsorship deals with Japanese tyre and rubber company Bridgestone and home appliances manufacturer Unionaire.

Bridgestone’s three-year deal with the Jeddah-based club will run until 2020. The company will serve as Al-Ittihad’s main shirt sponsor, with its branding to feature on the upper torso area of the club’s jerseys.

The agreement was struck by Altalayi Company, the sole agent of Bridgestone products in Saudi Arabia.

Unionaire’s four-year agreement will run until 2021. The company’s logo will appear on the lower back area of the club’s shirts as part of the deal.