MENA
Manchester City given clean bill of health by Mundipharma
Healthcare and pharmaceutical business Mundipharma has entered into a multi-year partnership with English Premier League football club Manchester City.
Oman FA signs up Coca-Cola and Qatar National Bank
The Oman Football Association has entered into partnerships with soft drinks giant Coca-Cola and financial institution Qatar National Bank (QNB).
Omantel dials up extension with domestic football league
Telecommunications company Omantel has extended its title sponsorship of the Oman Professional League, the top tier of club football in the country.
Coca-Cola backs Saudi FA
Soft drinks giant Coca-Cola has entered into a partnership with the Saudi Arabian Football Federation.
Qatar Airways gives lift to UCI Road World Championships
Qatar Airways has agreed a deal to become the official airline sponsor of the country’s staging of the International Cycling Union’s 2016 Road World Championships.
New Bahrain cycling team signs title sponsor
Taiwanese bicycle manufacturer Merida has agreed a deal to become a co-title sponsor of the newly-formed Bahrain Cycling Team.
UAE Rugby lands Emirates extension
Dubai-based airline Emirates has signed a five-year extension to its partnership with UAE Rugby, the governing body of rugby union in the country.
Samsung extends with Generations For Peace
Korean electronics giant Samsung has renewed its partnership with Jordan-based non-profit organisation Generations For Peace (GFP).
LaLiga partners with Dubai healthcare group
Medcare Orthopaedic and Spine Hospital has entered into a partnership with the Middle East division of LaLiga, which operates the top two divisions of Spanish football.
Qatar Cup attracts sponsors
A series of new sponsors have signed up for the Qatar Cup, the conclusion to the Qatar Stars League football season.
Peak Sport signs up to support Palestine at Rio 2016
Chinese sports apparel and equipment provider Peak Sport has entered into a partnership with the Palestinian Olympic Committee.
Godolphin secures Under Armour partnership
Horse racing stable Godolphin has sealed a partnership with sports footwear, apparel and equipment provider Under Armour.
Yonex extends support of BWF season finale
Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.
Etihad Airways: Sponsorships geared towards partnerships, not branding
Abu Dhabi-based state carrier Etihad's sponsorship strategy is to create custom sponsorships, which allow the brand to meet specific goals especially around customer sales and retention.
Bayern builds Qatari connection with new partnership
German Bundesliga football club Bayern Munich has named Doha’s Hamad International Airport as its 10th platinum partner.
Title sponsor secured for inaugural Masters Champions League
Indian payment services company Oxigen has been named the title sponsor of the new Masters Champions League Twenty20 cricket tournament.
Iranian Olympic Committee secures apparel partner for Rio 2016
Chinese sportswear manufacturer Li-Ning has entered into a partnership with the Iranian Olympic Committee.
Uhlsport seals Iran football partnership
The Football Federation of the Islamic Republic of Iran (FFIRI) has sealed a partnership with German sportswear manufacturer Uhlsport.