Indian Subcontinent
ISL franchise extends with main sponsor
Indian Super League football club Chennaiyin has renewed a partnership with real estate company Ozone.
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.
Hero seals title sponsorship of Hockey World League final
Motorcycle manufacturer Hero has been unveiled as the title sponsor of the 2015 Hockey World Cup League final in Raipur, India.
Indian cricket profits as digital economy heats up
Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.
Cricbuzz called up for Sri Lanka v India series
Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.
BCCI gains sponsorship uplift with Paytm
E-commerce firm Paytm has secured the title sponsorship rights to India’s home cricket series for the next four years.
Jio Chat connects with Pro Kabaddi League champion
Communications company Reliance has reached an agreement for its instant messaging application Jio Chat to be the principal sponsor of Indian Pro Kabaddi League champion Jaipur Pink Panthers.
Prayag the right fit for Zimbabwe-India series
Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.
Force India raises glass to Cavall deal
Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.
Star Sports extends title sponsorship of Pro Kabaddi League
BCB calls up Robi Axiata as main sponsor
The Bangladesh Cricket Board has reached an agreement for telecommunications operator Robi Axiata to serve as the main sponsor of its national team.
BCB attracts interest from six firms for national team sponsorship
The Bangladesh Cricket Board is considering six proposals from companies wishing to become the main sponsor of its national team over the next two years.
PFF secures major backers for Pakistan Premier League
The Pakistan Football Federation has agreed sponsorship deals with sportswear manufacturer Ballon Sports and food and beverage company Shezan for its Pakistan Premier League club competition.
India’s Rio 2016 preparations aided by insurance partner
India’s Ministry of Youth Affairs and Sports (MYAS) has signed a partnership with Oriental Insurance to boost the Indian team’s preparations for the Rio 2016 Olympic Games.
CEAT Tyres tracks major rival with IPL partnership
Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.
IPL duo snare new partners
Kings XI Punjab has secured a sponsorship agreement with banking group DCB Bank, while fellow Indian Premier League Twenty20 cricket team SunRisers Hyderabad has partnered with stationary suppliers Linc Pen & Plastics.
SunRisers Hyderabad tune in to Red FM for 2015 IPL
Indian radio network Red FM has extended its sponsorship of Indian Premier League cricket franchise SunRisers Hyderabad for the 2015 season.
Nepal cricket body seals record sponsorship deal
The Cricket Association of Nepal has signed a record sponsorship deal with state-owned telecommunications company Nepal Telecom.