Indian Subcontinent
Nepal cricket body seals record sponsorship deal
The Cricket Association of Nepal has signed a record sponsorship deal with state-owned telecommunications company Nepal Telecom.
Kings XI Punjab wraps up Manforce deal
Indian Premier League Twenty20 cricket team Kings XI Punjab has agreed a sponsorship deal with condom brand Manforce.
Rajasthan Royals secure CP Plus deal
Indian Premier League Twenty20 cricket team Rajasthan Royals has reached a commercial agreement with surveillance and security systems company CP Plus.
Mumbai Indians extend with airline partners
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has renewed its partnership with Etihad Airways and the Abu Dhabi airline’s partner, India-based Jet Airways.
Royal Challengers Bangalore Bolt into new season with Tata
Automotive company Tata Motors has announced its Tata Bolt hatchback model as the principal sponsor of Royal Challengers Bangalore for the 2015 edition of the Indian Premier League Twenty20 cricket tournament.
Magicbricks.com teams up with IPL
Digital real estate company Magicbricks.com has struck an agreement with the Indian Premier League.
IPL’s Knight Riders secure new principal sponsor for title defence
Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.
IPL’s Super Kings unwrap ShopClues.com deal
Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.
Tyka snares IPL duo
Usha extends Mumbai Indians link
Home appliance manufacturer Usha International has extended its sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Super Kings team with Spartan Sports for IPL
Indian Premier League cricket team Chennai Super Kings has agreed a kit partnership with sportswear company Spartan Sports for the 2015 season of the Twenty20 competition.
CEAT steps up to fill category void for IPL
Indian tyre manufacturer CEAT has agreed a three-year sponsorship deal with Twenty20 cricket competition the Indian Premier League.
Skullcandy deal sounds good for Force India
Formula One motor racing team Force India has secured a multi-year partnership with headphones manufacturer Skullcandy.
Tata Motors expands Kings XI tie-up
Tata Motors Prima, the heavy duty truck division of Indian automotive company Tata Motors, has secured a title sponsorship deal with Indian Premier League Twenty20 cricket team Kings XI Punjab.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Black Knight rides in for Sri Lanka Cricket
Men’s personal care brand Black Knight has reached a sponsorship agreement with the Sri Lanka national cricket team.
Chelsea banks on new Indian partnership
English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.
Force India confirms Inter partnership
Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.