Indian Subcontinent

Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges

The Chennai Super Kings Indian Premier League cricket franchise has agreed a deal for tyre brand TVS Eurogrip to become its principal sponsor for three years from 2022

Pakistani banking firm HBL has renewed its title sponsorship of the Pakistan Super League cricket tournament by a further four years

English Premier League football club Manchester City has joined top of the table rival Chelsea in signing an agreement with Indian sports travel company DreamSetGo

Indian football club Mumbai City has expanded its deal with Expo 2020 Dubai to a global sponsorship contract

The Athletics Federation of India has agreed a three-year deal with the IOS Sports and Entertainment agency to seek out sponsors and commercial deals for the body on the back of its landmark success at…

Online payments company AstroPay has signed on as a kit sponsor of the Sri Lankan cricket team at the upcoming International Cricket Council’s T20 World Cup in the United Arab Emirates and Oman.

Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes

The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India

India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice

Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023

The Indian state of Odisha has agreed a deal to sponsor the men’s and women’s national hockey teams for an additional 10 years after its current deal ends in 2023.

Sports marketing company Rise Worldwide has signed up Indian international cricketer Ishan Kishan as the recently-rebranded group grows its catalogue of cricket stars

Marron Media, the Australia-based sports media agency co-founded by former International Cricket Council media rights manager Lara Richards, has been appointed to distribute the international broadcast…

Bangladeshi sports news and betting information website Baji has become the co-sponsor of the Ispahani Cricket Series 2021 between Bangladesh and Zimbabwe

The Board of Control for Cricket in India has offered Rs10 crore ($1.35m/€1.1

As India began reopening from its first national lockdown in late October 2020, soap brand Lifebuoy leveraged its partnership with IPL team Royal Challengers Bangalore to promote habits like wearing a mask, social distancing and maintaining proper hand hygiene.