Indian Subcontinent

Latest Features

Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.

The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.

PROJECT DETAILS Sponsorship title: Official Partner of the Indian Super League Duration of sponsorship: November 2017 – November 2018 (1 year) E

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.

Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season

Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years

Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.

A recently-released study by research company Velocity MR showed brands that budgeted for advertising during broadcasts of the Indian Premier League 2019, rather than sponsoring tournaments or teams, received…

Features

Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.

Global logistics company DHL has extended its second-tier Associate Sponsor role with the Indian Super League (ISL) in a deal driven largely by commercial airtime with the fledgling competition’s domestic b…

Nicotome chewing gum brand Nicotex’s ‘U Quit. I Quit’ campaign used its sponsorship of the Indian Super League (ISL), India's professional football club franchise league, to helped Indians in their efforts to stop smoking.

Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.

Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).

The Indian Super League (ISL), a three-month franchise-based football tournament, is a joint enterprise between US-based sports and media group IMG, Indian-based conglomerate Reliance Industries and Indian media and entertainment company Star India.

The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.

Indian Premier League teams, including last year’s champions the Mumbai Indians, accepted last minute, cut price deals to sell out inventory in the run up to the seventh edition of the Twenty20 cricket competition, IPL 7, currently underway.

Central sponsorship revenue for the Indian Premier League Twenty20 cricket tournament is down by around four per cent in 2013

THE INDIAN PREMIER LEAGUE (IPL) is projected to increase its sponsorship revenue by more than a third after securing Pepsi as the new title sponsor brand of the competition and renewing a central sponsorship…

FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country

THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…