Indian Subcontinent

Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively

Indian multiplex cinema chain INOX has agreed a sponsorship deal with the 2023 India Open, a tournament heralded as the country’s biggest professional badminton event to date.

Indian conglomerate JSW Group has agreed a sponsorship deal for the forthcoming 2023 Hockey Men’s World Cup.

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…

The Indian government has officially recognised esports as part of multi-sport events in a move that is set to open up investment and sponsorship opportunities for the sector

Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights

Indian fashion brand Killer Jeans has agreed a deal to become the technical sponsor of India's national cricket team, replacing MPL Sports, the merchandising arm of fantasy gaming platform Mobile Premier…

Indian automotive manufacturer Tata Motors has agreed a one-year extension to its title sponsorship of the Tata Open Maharashtra, South Asia’s only ATP 250 men’s tennis tournament.

Indian steel manufacturer Tata Steel has agreed a deal to sponsor the upcoming Men’s Hockey World Cup, which will take place in the Indian cities of Bhubaneswar and Rourkela.

Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).

Dairy group Amul has become the Portuguese men's national football team's first regional sponsor in India

Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.

The Pakistan Cricket Board has announced a five-year naming rights deal for the National Stadium in Karachi with the state-owned National Bank of Pakistan (NBP)

Spanish LaLiga club Sevilla has signed up Indian casino operator Khelraja as a sponsor

South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.

India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…

French consulting group Capgemini has announced a sponsorship deal with the Indian Rugby Football Union (IRFU) to support its Rugby 7s teams