Indian Subcontinent
HBL banks title sponsorship of Pakistan Super League
The new Pakistan Super League Twenty20 cricket tournament has named one of the country’s leading financial services companies, Habib Bank Limited, as its title sponsor.
NTPC joins Hockey World League Final roster
State-owned energy provider NTPC has been unveiled as an official partner of the 2015 Hockey World League Final in Raipur, India.
Sri Lanka secures sponsor for World T20 defence
Sri Lanka Cricket has agreed a sponsorship deal with multi-national lifestyle firm Confident Group ahead of next year’s World Twenty20 tournament in India.
IPL cashes in FreeCharge partnership
Indian digital payments platform FreeCharge has agreed a deal with the Board of Control for Cricket in India to become a partner of the Indian Premier League Twenty20 cricket competition.
BRB lays down title sponsorship for Bangladesh Premier League’s return
Cable manufacturer BRB has been named title sponsor of the Bangladesh Premier League for the return of the Twenty20 competition later this month.
Hockey India mines partnership for World League Final
Hockey India, the body that governs the sport in the country, has named Coal India Limited and its subsidiary company South Eastern Coalfields as official partners of the upcoming men’s Hockey World League Final event, which begins next month.
BCCI signs off on Vivo IPL deal
The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.
Chennaiyin FC partners with Haier
Indian Super League football franchise Chennaiyin FC has agreed a partnership with Chinese consumer electronics and home appliances manufacturer Haier.
IPL title sponsorship transfers to Vivo Mobile, Nike extends BCCI deal
The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.
Sri Lanka Cricket prescribes new healthcare partner
Sri Lanka Cricket, the governing body for the sport in the country, has agreed a partnership with healthcare service provider Nawaloka Hospitals.
PepsiCo seeking exit strategy from IPL title sponsorship
The Indian Premier League is set to have a new title sponsor next season with US multinational food and beverage corporation PepsiCo keen to end its current deal with the Twenty20 cricket competition, according to multiple reports.
ISL champion makes tracks with new main sponsor
Indian Super League football franchise Atlético de Kolkata has named Birla Tyres as its new principal sponsor.
ISL’s Pune City extends Adidas partnership
Indian Super League football franchise Pune City has extended its partnership with German sportswear manufacturer Adidas.
ACE Group steps up backing of ISL team
Indian Super League football club Mumbai City has signed real estate company ACE Group as its lead sponsor for the upcoming 2015 season.
DHL links up with Indian Super League
Football's Indian Super League (ISL) has teamed up with the logistics provider DHL ahead of the upcoming 2015 season.
Suzuki unveiled as SAFF Championship title sponsor
Vehicle manufacturer Suzuki has been recruited as the title sponsor of the 2015 edition of the South Asia Football Federation (SAFF) Championship.
ISL franchise extends with main sponsor
Indian Super League football club Chennaiyin has renewed a partnership with real estate company Ozone.
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.