Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.
The three-match series begins in Galle on August 12. Financial terms for the sponsorship were not disclosed.
Pankaj Chhaparwal, chief executive of Cricbuzz, said: “We are thrilled with the association which represents a great opportunity towards scaling up our user base and operations. Cricket is the defining sport in capturing consumer interest and through this engagement we will look to exponentially increase our global visibility and footprint.”
Times Internet, the online and mobile arm of Indian publishing company Times Group, bought a majority stake in Cricbuzz last November.