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BCB attracts interest from six firms for national team sponsorship

The Bangladesh Cricket Board is considering six proposals from companies wishing to become the main sponsor of its national team over the next two years.

The sponsorship rights will be effective from next month’s series in India. The base price has been set at approximately $3.85m (€3.45m) and, according to the ESPN Cricinfo website, some of the bidders for the tender that covered Bangladesh’s series against Pakistan earlier this year are in contention once more.

Media planning company Top of Mind secured the team sponsorship rights for the series with Pakistan, which ran from April 17 to May 9. This agreement came after the BCB’s $14m four-year contract with Aamby Valley, a subsidiary of Indian conglomerate Sahara, was cancelled with 15 months left to run.

Telecommunications provider Grameenphone was the BCB’s sponsor for eight years before Sahara’s wide-ranging agreement for national team, national cricket academy, title sponsorship and stadium branding came into effect.

Grameenphone bid alongside Top of Mind during the previous tender, when both companies initially failed to meet the BCB’s base price.