Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.
The agreement was brokered by ITW, the exclusive marketing partner of Zimbabwe Cricket for the three-match series that begins in the Zimbabwean capital of Harare on July 10.
The Prayag Cup marks the company’s first collaboration with Zimbabwe Cricket.
Prayag has previously served as an associate sponsor of the Asia Cup ODI competition and it is an official team partner of Indian Premier League franchise Kings XI Punjab.