Global
Round-Up: IPL claims 200m audience for opener, Man City-Douyin deal, Indonesian World Cup committee launched, and more
The Indian Premier League's opening match this year drew a viewership of 200m on television on digital platforms, a BCCI official has said, quoting figures from India's official audience research bureau…
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Round-Up: Tokyo Olympics-linked firm paid Papa Diack, IPL sponsorship deals, HK rugby season to start, and more
A consulting company working for the committee bidding to secure the 2020 Olympics hosting rights for Tokyo transferred $370,000 (€314,000) to Papa Massata Diack, the son of jailed ex-IAAF president L…
ICC launches merchandising ITT for upcoming World Cups in India
The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
The End of Football – Xylem & Man City
The End of Football was a short disaster movie by which Xylem leveraged its Manchester City partnership to educate football fans about the water challenges facing our planet.
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Fed Cup renamed after Billie Jean King as Microsoft among new sponsors
The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…
Covid-19 ‘strengthens partnerships and accelerates digital innovation’ in Asian sponsorship
The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…
Round-Up: Bach wants to visit Suga, PCB sells domestic media rights, NSW to relax attendance cap, and more
International Olympic Committee president Thomas Bach said he hoped to visit Japan in October to meet new Prime Minister Yoshihide Suga - Japan Today
ITHF unveils interactive fan voting experience, BNP Paribas partnership
The International Tennis Hall of Fame has added a new interactive element to its fan voting initiative, which is being sponsored this year by French international banking group BNP Paribas
Brown targets more Asian sponsors for McLaren
McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster
Round-Up: Seven makes partial CA payment, iQiyi-Barcelona deal, LPGA Tour ‘Asia swing’ cancelled, and more
Australian commercial broadcaster Seven has made only a partial payment of a A$25m ($18.2m/€15.4m) instalment due in its media-rights deal with Cricket Australia.
Backstop supplier Schelde Sports extends Fiba sponsorship
Dutch basketball equipment supplier Schelde Sports has agreed a new multi-year deal with the International Basketball Federation (Fiba)
Formula E not ruling out Tesla joining in future
There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Round-Up: Valcke and Al-Khelaifi trial begins, NRL player pay threat, Macau GP drops F3, and more
A criminal trial of former Fifa secretary general Jerome Valcke and the chairman of sports pay-television broadcaster beIN Sports Nasser Al-Khelaifi began in Switzerland yesterday
Neymar joins Puma after 15 years with Nike
Sports brand Puma has signed a long-term endorsement deal with Brazilian football star Neymar and NR Sports, the company which holds the player’s image rights.
Round-Up: Migu sublicenses LaLiga rights, Neymar signs with Puma, new F1 teams to pay $200m, and more
Migu, the entertainment streaming platform of Chinese mobile network China Mobile, agreed a sublicensing deal with streaming platform iQiyi Sports for coverage of the Spanish LaLiga during the 2020-21…
World Athletics incurred $17.4m loss in 2019, despite RusAF payment
World Athletics registered a loss of $17.42m (€14.71m/£13.58m) in 2019, further eating into its cash reserves in the year before the Covid-19 pandemic struck the sports industry.