HomeNewsNewsEsportsGlobal

Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports

Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series.

The global deal will see Mercedes-Benz sponsor League of Legends events, such as the World Championship, the Mid-Season Invitational and the All-Star Event.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related News

Esports
Information Technology

US video game publisher Riot Games has signed a new League of Legends partnership with hardware firm Alienware, a subsidiary of Dell
Esports

Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
Esports

US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports
Esports

Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio. The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'