Global
Official Timekeeper – Rolex & the US Golf Association
For the delayed 2020 US Open, long-time sponsor Rolex activated through a testimony-led campaign centred on its 40-year relationship with the tournament.
World Sailing renews with Rolex, earmarks new sponsorship revenue to repay IOC loan
World Sailing, the world governing body of the sport, has extended its long-running sponsorship with the Swiss watchmaker Rolex and intends to bring in new sponsorship revenue of at least £1.5m (€1.67m/$1.94
Airbnb, Asics and Panasonic back IPC refugee team
International Paralympic Committee (IPC) sponsors Airbnb, Asics and Panasonic have pledged their support for a newly-announced refugee team that will compete at next year’s rescheduled Paralympic Games i…
Alfa Romeo extends backing of Sauber F1 team
Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season
CAA adds Tottenham’s Son Heung-min to representation roster
CAA Base, a division of the CAA Sports agency, has signed up Tottenham Hotspur forward Son Heung-min for exclusive commercial representation in all areas
Presidential hopeful Kremlev vows to wipe Aiba debt, attract $50m in sponsorship
Russian Boxing Federation (RBF) secretary general Umar Kremlev has made the bold claim that Aiba can raise $50m (€42.3
Data Snapshot: Tennis 2020
The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
Round-Up: Athletes from heavily-infected countries clear for Olympics, Red Bull sponsors Chinese athletics, and more
IOC president Thomas Bach said athletes will not be stopped from taking part in next year's Olympics because of heavy Covid-19 outbreaks in their home countries - Kyodo News
Rugby League World Cup 2021 hires Octagon’s Pontifex as sponsorship lead
The Rugby League World Cup 2021 commercial team has been expanded by the arrival of Sophie Pontifex from the Octagon agency as sponsorship lead
Beijing 2022 signs up Panpan Foods as latest sponsor
The organising committee for the 2022 Beijing Winter Olympic and Paralympic Games has added Panpan Foods as a sponsor. The brand becomes the 'Official Packaged Snack Foods Sponsor' of both events
Dugout creates ‘Boost’ product to amplify club sponsorship campaigns
Digital media company Dugout has created a new product called 'Dugout Boost' aimed at helping club sponsors activate and add value to their sponsorships across Dugout’s global media network.
CSM agrees tie-up with players agency Football Capital
Chime Communications-owned marketing agency CSM has announced that it has entered into a new agreement with global football management agency Football Capital
Round-Up: CCTV hints Morey’s departure linked to China row, JSA supports spectator tech projects, and more
Doha is to host the single-leg final of this year's AFC Champions League - Goal
Chicago Bulls sign up Sportfive to find two international sponsors
National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio
IBM makes esports entry with Overwatch League
Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
IMG Arena’s in-play golf betting product ‘soft-launches’ on Bet365 platform
IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
Tridem brokers FIS Nordic Worlds’ renewal with presenting sponsor Stora Enso
The FIS Nordic World Ski Championships have extended a long-term association with renewable solutions specialists Stora Enso in a deal negotiated by the Tridem Sports agency
U.S. Open AR – Deloitte & the United States Golf Association
Deloitte’s activation around the 2020 US Open involved designing an augmented reality app experience for golf fans unable to attend the event due to coronavirus restrictions.