Global
Leeds United sign up Roc Nation Sports to grow brand in US and China
Premier League outfit Leeds United has become the latest football club to sign an agreement with Roc Nation Sports, the sports marketing arm of entertainment agency Roc Nation
Infront retains commercial rights to IBU World Cup event in Antholz
The organising committee for the International Biathlon Union (IBU) World Cup event in Antholz, Italy has extended its agreement with sports marketing agency Infront
Lacoste transitions outfitter role from ATP Finals to ATP Tour
French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.
ATP renews Infosys deal with focus on innovation
Tennis governing body the Association of Tennis Professionals has renewed its association with digital services provider Infosys
Digital segmentation central to Two Circles approach following $45m TRM deal
The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Assos steps up to take UCI team title rights after NTT departure
UCI Cycling team NTT Pro Cycling will undergo a name change ahead of the 2021 season after Swiss cycling apparel brand Assos upgraded its sponsorship contract to include headline sponsor status
Round-Up: Cristiano Ronaldo joins Kuaishou, Stars out of Lanka Premier League, Fifa in women’s rights stand, and more
Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Telepass to present Alpine World Ski Champs as Infront pursues winter sales
Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy
RLWC2021 signs Cazoo as Principal Sponsor in seven-figure deal
The organisers of the Rugby League World Cup 2021 (RLWC2021) have added Cazoo as the tournament's principal sponsor
Genius Sports to establish Pro Footvolley Tour OTT platform, distribute betting rights
Sports data and technology company Genius Sports Group has signed a 10-year deal to provide a live streaming platform for the Pro Footvolley Tour
Patterns of Play – SAP & the WTA
In the second half of 2019, WTA official global partner SAP ran an activation showcasing how its technology supports the game via a virtual tennis presentation with animated infographics.
ATP extends long-standing Rolex agreement
Luxury watch brand Rolex will continue as the official timekeeper of the ATP Tour, as well as other major ATP tournament assets, in a deal extension starting in 2021
Music management company TaP launches sports consultancy, Leeds among clients
Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies
Two Circles swoops for TRM Partners sponsorship agency
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired TRM Partners, the UK-based sponsorship sales and data agency
UCI’s Astana Pro Team signs up Premier Tech as co-sponsor
The UCI World Tour's Astana Pro Team has signed up wastewater and treatment solutions company Premier Tech as its co-title sponsor ahead of the 2021 season
Dunlop extends exclusive Moto2, Moto3 tyre deal with Dorna Sports
Tyre company Dunlop has extended its exclusive supply deal for the FIM Moto2 and Moto3 World Championships for three more years
GVC Holdings rebranding to Entain plc
British gaming company expanding in regulated markets under new identity
Coca-Cola signed up as first World Table Tennis sponsor
World Table Tennis (WTT) has signed soft drinks multinational Coca-Cola as its first ever sponsor as part of the world governing body's commercial relaunch in 2021