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ICC lands Nissan as global partner

Japanese automotive company Nissan has made its first significant venture into the cricket market by agreeing an eight-year deal with the International Cricket Council.

Nissan becomes an official global partner of the ICC in a deal that will run until 2023. Over the next eight years, the company will sponsor national team events such as the Cricket World Cup, the World Twenty20 and the Champions Trophy.

“As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global trophy tour, the flag-bearer programme and new live event experiences,” Roel de Vries, corporate vice-president and global head of marketing and brand strategy at Nissan, said.

Nissan replaces Hyundai, the South Korean motor company, as an official sponsor of the ICC.