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Sponsorship deals from January 3 to January 24

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A round-up of the key sponsorship deals signed around the world

A round-up of the key sponsorship deals signed around the world

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American Football
Telecommunications

Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team
Football
Telecommunications

Telco TIM has agreed a four-year extension to its contract as a Top Partner of the Italian Football Federation (FIGC). The extension has been signed in the 20th anniversary year of the partnership
Football
Gambling

Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup
Football
Other Industry

Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland