France
Norauto joins French America’s Cup team
Car repairs and accessories company Norauto has signed up as an official partner of the French team that will participate in the 2017 America’s Cup sailing event.
Paris 2024 adds two more bid partners
The organising committee behind Paris’s bid to host the 2024 Olympic Games has entered into partnerships with financial services company BNP Paribas and postal service firm La Poste.
Kappa extends backing of French basketball showpiece
Italian sportswear company Kappa has agreed a deal with the French Basketball League (LNB) to extend its partnership with the organisation's Leaders Cup Knockout competition.
Paris 2024 bolsters financial standing with new sponsor deals
The organising committee behind Paris’s bid to host the 2024 Olympic Games has agreed sponsorship deals with four major French companies.
Marseille bags extension with shirt sponsor Intersport
French Ligue 1 football club Olympique de Marseille has agreed a one-year extension to its shirt sponsorship deal with multinational sporting goods retailer Intersport.
Renault reveals commercial partners for return as F1 constructor
French automotive manufacturer Renault has unveiled its key commercial partners for its return to full-works status in Formula One, with Renault-Nissan Alliance partner Infiniti set to continue its journey in the motor racing championship following the end of its association with Red Bull Racing.
France Galop brings in Infront for commercial drive
France Galop, the country’s governing body of flat and steeplechase horse racing, has engaged the Infront Sports & Media agency to drive marketing and sponsorship for its major events.
Tour de France’s Grand Depart embarks on Brittany Ferries partnership
French shipping company Brittany Ferries has been named an official supporter of the 2016 Grand Départ, the event that marks the opening of the Tour de France cycling competition.
Lyon’s Uber deal breaks down
French Ligue 1 football club Olympique Lyonnais has ended a partnership with transportation network company Uber amid the threat of action from local taxi firms.
Lyon takes a ride with Uber
French Ligue 1 football club Olympique Lyonnais has entered into a partnership with transportation network company Uber.
Tissot returns to Tour de France with new ASO partnership
Swiss watchmaker Tissot has agreed a sponsorship deal with the Tour de France and other cycling events staged by Amaury Sport Organisation.
FDJ becomes first Paris 2024 bid sponsor, extends cycling deal
French gaming operator Francaise des Jeux (FDJ) has signed up as the first official sponsor of Paris’ bid to host the 2024 Olympic Games and extended a partnership with a French WorldTour cycling team.
PSG bags partnership with retail group
French Ligue 1 football club Paris Saint-Germain has entered into an 18-month partnership with electrical goods manufacturer and retail store chain Boulanger.
Uefa secures Hisense deal to complete Euro 2016 sponsor line-up
Chinese electronics manufacturer Hisense has agreed a deal to become the 10th and final global sponsor of the Uefa Euro 2016 national team football tournament.
LNB pumps up the volume with Nexo partnership
The French Basketball League (LNB) has entered into a partnership with audio equipment manufacturer Nexo.
LFP links up with HTC in France
The French Football League (LFP) has agreed a partnership with technology company HTC.
Euro 2016 secures final national sponsor
French short-term rental property company Abritel-HomeAway has agreed a deal to become a sponsor of the Uefa Euro 2016 national team football tournament, which will take place in the country this summer.
World Handball Championship signs up banking partner
The Caisse d’Epargne banking organisation has signed up as a sponsor of the 2017 World Handball Championship.