Lille camps out with shirt sponsor extension

European camping holiday company Vacansoleil has extended its sponsorship deal with French Ligue 1 football club Lille.

The one-year deal will run for the duration of the 2016-17 season.

Under the agreement, Vacansoleil branding will continue to appear on the back of Lille’s playing shirts.

Vacansoleil will also benefit from logo placement on official club marketing and communication materials, and will also continue to work with Lille on various fan initiatives such as holiday competitions.