The French Football League (LFP) has agreed new sponsorship deals with recruitment agency Triangle Interim and vehicle maintenance group Auto Sécurité for its Coupe de la Ligue club competition.
Triangle Interim, an existing partner of Ligue 1 clubs Monaco, Saint-Etienne and Toulouse, returns to the Coupe de la Ligue having been a partner of the tournament in 2008 and 2009.
The agency has agreed a four-season deal through which it will be an official partner across the 2016-17 to 2019-20 campaigns. Triangle will receive brand exposure on the sleeves of the shirts of all participating teams.
Auto Sécurité has agreed a two-year deal, covering the 2016-17 and 2017-18 seasons, through which it will become an official supplier of the Coupe de la Ligue.
Jean Merafina, chief executive of Triangle Interim, said: “We will further develop this partnership around a large recruitment campaign to allow all football fans to find a job.”
Eric Sarfati, president of Auto Sécurité, added: “This is certainly an unparalleled opportunity for Auto Sécurité to establish its reputation but also to carry road safety messages to the public.”