Paris Saint-Germain takes a ride with G7

French Ligue 1 football club Paris Saint-Germain has entered into a partnership with taxi firm G7.

The two parties have agreed a three-year deal, which will run until the summer of 2019. Financial terms of the agreement were not disclosed.

As part of the deal, fans will be able to take a G7 taxi to a PSG home game at the discounted price of €15 ($17), while the G7 Zone, a dedicated area for the firm’s taxis to gather after games, will be set up at the club’s Parc des Princes stadium.

PSG supporters will also be able to pre-order a taxi along with their match ticket. In addition, fans will be given booking priority with G7 as games enter the latter stages.

The initiatives were launched for the first time during PSG’s 2-0 home defeat to Monaco yesterday (Sunday).