Melbourne Storm retains Crown

Australian NRL rugby league team Melbourne Storm has agreed a one-year extension to its commercial partnership with gaming and entertainment group Crown Limited.

The duo will work together for a fourth consecutive year with Crown’s branding featuring on Storm apparel, although in a different position to previous years. The club did not disclose the logo’s new location, but it has previously enjoyed front-of-shirt status.

Crown is listed as a major partner on Melbourne Storm’s official website, while automotive group Suzuki, sportswear brand KooGa, recruitment specialist Programmed and superannuation provider HostPlus serve as premium partners.

The Storm finished third in the 2013 NRL table before missing out to Newcastle Knights in the finals series play-offs.