Australia

Suzuki has extended its premium partnership deal with Australian rugby league club Melbourne Storm for a further three years, with the new agreement running until the end of the 2016 season.

Energy Australia has opted to end its partnership with Swimming Australia after a series of controversies surrounding the governing body were revealed.

Telecommunications firm Optus has moved to end its sponsorship with Football Federation Australia, bringing an end to a five-year relationship between the two parties.

Australian National Rugby League team Cronulla Sharks has completed two separate kit sponsorship deals with One Solutions and Pain Away.

Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.

Australian commercial broadcaster Ten Network is in talks to renegotiate a rights deal for the National Basketball League, the sport’s top division in Australia.

DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.

The proposed sponsorship deal between bookmaker Tom Waterhouse and the National Rugby League (NRL) is believed to have collapsed, according to Australian media reports.

Carlton & United Breweries has opted to return to one-day international cricket sponsorship after agreeing a deal with Cricket Australia to become the naming rights sponsor of ODI games in Australia.

The Commonwealth Bank has extended its sponsorship of the Australian cricket team's Test matches in a four-year deal.

The Crown Resorts casino company has succeeded rival The Star as a sponsor of the South Sydney Rabbitohs NRL rugby league team in a three-year deal, from 2014-16.

Qantas has extended its sponsorship of the Australian Olympic Committee.

TENNIS AUSTRALIA, the organiser and commercial rights-holder of the Australian Open grand slam tennis tournament, is trying to drive sponsorship revenues by carving up its global sponsorship rights into…

Sports Sponsorship Insider talks to Tae-Hyun Oh, executive vice president and chief operating officer, Kia Motors Corp, about the Korean car brand’s Major Sponsor association with the tennis season’s Gra…

AUSTRALIAN RUGBY LEAGUE’S National Rugby League (the NRL) has increased its annual sponsorship revenue by around 30 per cent after renewing almost all of its existing commercial partnerships for 2013 t…

THE AUSTRALIAN FOOTBALL League (AFL) and SABMiller-owned Carlton United Brewers (CUB) negotiated a new 10-year partnership agreement, reportedly worth in excess of AU$50m, with Carlton Draught continuing…

AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and future…