Telecommunications company Telstra has announced a partnership with Football Federation Australia to provide its customers with exclusive ticket offers for A-League matches.
Under the agreement, Telstra customers will enjoy free ticket upgrades, access to pre-sale tickets at selected A-League matches and the chance to win exclusive prizes – including a VIP trip to the division’s Grand Final for 10 people.
The FFA deal is the latest addition to Telstra’s Thanks loyalty programme, which offers customers a range of benefits from cinema tickets to access to major live music and sporting events.
Telstra chief marketing officer Mark Buckman said: “With the World Cup approaching next year, many of our customers have told us that they are excited about this sport. We want to help them enjoy their Hyundai A-League experiences even more and are pleased to expand the Telstra Thanks program to include this new partnership.”
The length of the partnership was not disclosed.