AFL Australian rules football team Melbourne FC has reached an agreement to make automotive retailing and logistics firm Automotive Holdings Group its major sponsor for the next three years.
AHG’s branding will feature on the front and back of Melbourne’s guernsey, as well as all on playing, training and retail apparel.
A strong presence is also guaranteed to AHG at the iconic Melbourne Cricket Ground venue during Melbourne FC home games.
AHG now sits on top of Melbourne FC’s sponsorship roster. Car rental company Hertz and the Do The NT travel group serve as second-tier platinum plus partners.
Melbourne struggled to 17th position in the 2013 AFL season.