Asia
Yabo Sports appoints Steven Gerrard as ambassador
Asian sports betting company Yabo Sports has appointed Steven Gerrard, the manager of Scottish football team Glasgow Rangers and former Liverpool FC player, as a brand ambassador
Red Star Macalline to sponsor Women’s China Open golf tournament
Chinese furniture retailer Red Star Macalline Home Group has been named title sponsor of China LPGA Tour golf tournament the Women's China Open
Mastercard to sponsor Southeast Asian Games
Mastercard has agreed to be an official sponsor of this year's Southeast Asian Games and ASEAN Para Games in the Philippines
F1 agrees extension to Singapore Grand Prix title sponsorship with Singapore Airlines
Singapore Airlines has signed a deal with Formula One to extend its title sponsorship of the Singapore Grand Prix until 2021
Japan 2019 set to break Rugby World Cup licensing records
World Rugby and the IMG agency have announced that the 2019 Rugby World Cup is set to break records for the tournament’s licensing programme, as the event prepares to commence in Japan tomorrow (Friday).
China Tennis Open secures three-year Fila sponsorship deal
Sportswear brand Fila has become the official sportswear brand for the China Tennis Open, after signing a three-year sponsorship deal running from 2019 to 2021
Nike sponsorship powers expansion of Chinese High School Basketball League
The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
Leicester City signs Yabo Sports as official club partner
Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports
IOC signs apparel deal with Hengyuanxiang Group
The International Olympic Committee has agreed a new partnership with Chinese textile company Hengyuanxiang Group (HYX) spanning the next two editions of the Olympic Games
Ambuja Cements to activate around India cricket series against South Africa
Indian cement manufacturer Ambuja Cements will be the official partner of the Indian cricket team for its upcoming six-game home series against South Africa
Hangzhou 2022 signs up ICBC as latest sponsor
Industrial and Commercial Bank of China (ICBC) has agreed a deal to sponsor the 2022 edition of the Asian Games multi-sport event, which will be held in Hangzhou
Intel to use Tokyo 2020 to showcase new technology and host esports tournament
US technology giant Intel has announced plans for activations at the Tokyo 2020 Olympic Games that will showcase its technology and an esports tournament in Tokyo in the lead-up to the Games
Herbalife makes $1.5m donation to Chinese winter sports training research
Nutrition company Herbalife has made a donation of $1.5m (€1.3
Malaysia’s Tour de Femina adds Arya Premier as title sponsor
Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
Arsenal launches regional beer partnership with Ganzberg in Cambodia
Beer brand Ganzberg has signed as the Official Beer Partner of Premier League club Arsenal in Cambodia
Cisco Systems builds ITTF partnership ahead of Tokyo 2020
The International Table Tennis Federation (ITTF) has named technology brand Cisco Systems as a partner of this November's Team World Cup competition.
Cisco’s operating company in Japan – Cisco Systems G.K,
Japan Post delivers for Tokyo 2020 Torch Relay
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has signed up the Japan Post Holdings conglomerate as the latest partner of the Torch Relay for next year’s edition of t…
Fiba and Wanda Group extend wide-ranging sponsorship deal to 2031
Fiba, the global governing body of basketball, has extended a long-term strategic partnership with Chinese multi-national conglomerate Wanda through to 2031