Arsenal launches regional beer partnership with Ganzberg in Cambodia

Beer brand Ganzberg has signed as the Official Beer Partner of Premier League club Arsenal in Cambodia.

As well as the beer partner designation, Ganzberg joins as Official Regional Fruit Juice, Soft Drinks and Honey Lemon Tea Drinks Partner of Arsenal in Cambodia.

Under the three-year deal, Ganzberg will use Arsenal branding across billboards, digital advertising and cans. The brewery will also work with Arsenal Football Development’s expert coaches to deliver annual coaching clinics.

The deal was launched with an appearance by former Arsenal star Gilberto at a fan event in the Cambodian capital, Phnom Penh.

The deal was made by Arsenal’s commercial office in Singapore, which the club has operated since 2015.