Asia

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.

Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.

Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.

Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.

Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.

Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.

For 2016-17, we have 158 brands and covered 298 properties to map out the sponsorship landscape in the betting sector.