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Motorsport
Drinks - Beer

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Cricket
Mobile phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Football
Clothing - Sports

China’s General Administration of Sport has announced 'Team China' as the collective brand name for its national sports teams.
Football
Financial Services - Insurance

AIA leveraged its partnership with Tottenham Hotspur to create video content pushing its umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across Asia-Pacific.
Football
Tyres

Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.

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Multi-Sport
Financial Services - Banking

Industrial and Commercial Bank of China (ICBC) has agreed a deal to sponsor the 2022 edition of the Asian Games multi-sport event, which will be held in Hangzhou
Olympics
Technology

US technology giant Intel has announced plans for activations at the Tokyo 2020 Olympic Games that will showcase its technology and an esports tournament in Tokyo in the lead-up to the Games
Winter Sports
Pharmaceuticals

Nutrition company Herbalife has made a donation of $1.5m (€1.3
Cycling
Business Services

Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia

Features

Basketball
Agency

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management
Football
Gambling

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Football
Financial Services - Insurance

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
Esports
Clothing - Sports

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
Basketball
Cars/Automotive

Sina is believed to have earned about $5m (€4.4m) from the top sponsor for its Golden League 3x3 basketball competition this year, SportBusiness Sponsorship understands.
Cricket
Drinks - Beer

Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
Football
Gambling

French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
Cricket
Drinks - Beer

The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
Motorsport
Petrochemicals

Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…
Football

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned. Th
Football
Tyres

PROJECT DETAILS Sponsorship title: Official Partner of the Indian Super League Duration of sponsorship: November 2017 – November 2018 (1 year) E
Football
Cars/Automotive

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.

Cricket
Telecommunications

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

Financial Services - Banking

With the Hong Kong Rugby Sevens reaching its conclusion this weekend, Sports Sponsorship Insider spoke to HSBC's marketing chief about the event, the HSBC Sevens World Series and the bank’s wider p…
Football

Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.

Multi-Sport
Telecommunications

Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.

Multi-Sport
Telecommunications

Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.

Football
Internet

Chinese e-commerce giant Alibaba wants to build more partnerships and collaborations with international sports federations and leagues as it pursues multiple sporting goals around economic and social development…
Basketball

Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.