Asia
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Singapore Open tees off ambitious Asian women’s golf investment by Hana Financial Group
Korean finance firm Hana Financial Group is title sponsoring a new women’s golf tournament in Singapore this year, as part of an ambitious wider plan to create an Asian women’s series and ranking.
Technogym deal adds to Tokyo 2020’s $3bn in domestic revenue
Fitness equipment brand Technogym has become the 67th the domestic sponsor of the Tokyo 2020 Olympic and Paralympic Games as a third-tier Official Supporter
Uniforms unveiled for Tokyo 2020 Japan team and technical officials
Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games
NZ Cricket secures three Indian brands to sponsor India visit
New Zealand cricket has agreed deals with Indian companies Kent RO, Ebix and Hero MotoCorp to sponsor India's tour of the country, which starts today
Nike and Coca-Cola deals take Korean FA sponsorship income to $34m
The Korean Football Association's annual sponsorship income will reach nearly $34m (€31m) after its latest round of deals, according to the Chosun Ilbo newspaper.
Lagardère Sports adds Korean rising star to golf portfolio
The Lagardère Sports agency has added Im Sung-jae, the rookie of the year on the men’s 2019 PGA Tour, to the roster of professional golfers that it represents.
Barcelona partners with China Academy of Art for Chinese New Year posters
FC Barcelona has collaborated with the China Academy of Art to produce a series of posters to mark the upcoming Chinese New Year that combine the club's stars with traditional Chinese patterns and graphics
Rajasthan Royals signs EXPO 2020 Dubai as principal sponsor
Indian Premier League franchise Rajasthan Royals has signed global event EXPO 2020 Dubai as its main sponsor for the 2020 season
Tokyo 2020 adds Japan Keirin Autorace Foundation as Official Contributor
The Japan Keirin Autorace foundation (JKA) will contribute financially to the maintenance of the Izu Velodrome Tokyo 2020 track cycling venue under a new deal with the Games' organisers
Alibaba partners with Narita Airport to showcase Tokyo 2020 artwork
Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
NongFu Spring first brand to take up LaLiga’s expanded offer in China
LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China.
SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Nike backs esports giant T1 in Lagardère-brokered deal
US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Sunrisers Hyderabad agree title sponsorship with JK Lakshmi Cement
Indian Premier League T20 cricket team Sunrisers Hyderabad have agreed a title sponsorship deal with JK Lakshmi Cement for the forthcoming season
Pisen Electronics becomes CBA sponsor
Consumer electronics company Pisen Electronics has signed a deal with the Chinese Basketball Association to become an official sponsor of the CBA League.
Pisen specialises in mobile phone accessories
Formula 1 and 188Bet agree sponsorship for Asia region
Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor.
The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign
Anta signs Eileen Gu as brand ambassador
Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador
NFL develops H&M apparel range in deal brokered by IMG
The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG