Asia
JXTG Nippon Oil & Energy Corporation becomes sponsor of Tokyo 2020 Paralympic Torch Relay
Japanese energy company JXTG Nippon Oil & Energy Corporation has agreed a deal to become a supporting partner of the Tokyo 2020 Paralympic Torch Relay
Chinese women’s volleyball team signs two sponsors
The Chinese women's national volleyball team has agreed sponsorship deals with bedding brand DeRucci-MuSi and edible oils brand COFCO Fulinmen
LaLiga agrees deal with Indian fantasy sports platform Dream11
LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24
Voss and War Horse join event portfolio for ITTF season finale
The International Table Tennis Federation (ITTF) has named bottled water brand Voss and energy drink War Horse as Major Sponsors of this week’s end-of-season ITTF World Tour Grand Finals.
LaLiga signs Sony Bank deal, teams up with cricket star Rohit Sharma
LaLiga has signed its latest regional sponsor in Japan through a deal with commercial banking group Sony Bank
Volvo extends China Open sponsorship as event stays in Shenzhen
The annual China Open golf championship will be staged in Shenzhen for the next three years, from 2020 to 2022, and current title sponsors Volvo Cars have extended their partnership with the event
FC Goa adds Deltin, confirms Adda52 Rummy sponsorship
Indian Super League football team FC Goa has added casino operator Deltin as an associate sponsor, and confirmed online betting brand Adda52 Rummy as title sponsor, in deals covering the 2019-20 season
Alibaba becomes official partner of Hangzhou 2022
The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
Etihad Airways to sponsor Mumbai City FC
Abu Dhabi airline Etihad Airways has agreed a deal to sponsor Mumbai City FC, the Indian Super League club that last month became part of City Football Group
Beijing 2022 signs PICC Group as official partner
The 2022 Beijing Winter Olympics organising committee has signed the People's Insurance Company of China as the Games' tenth official partner
Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced 'Team China' as the collective brand name for its national sports teams.
Chinese national sport rebrands under ‘TEAM CHINA’ identity
Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…
Haier denies Manchester United shirt sponsorship report
Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m
Qatar Airways agrees to sponsor Philippines Football League
Qatar Airways has agreed a three-year deal to become the Official Airline Partner of the Philippines Football League
Healthier, Longer, Better Lives – AIA & Tottenham Hotspur
AIA leveraged its partnership with Tottenham Hotspur to create video content pushing its umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across Asia-Pacific.
MG Motor signs on as latest SEA Games sponsor
Automotive brand MG Motor has agreed a deal to sponsor the upcoming Southeast Asian Games multi-sport event in the Philippines
Chengdu Airline backs ITTF Men’s World Cup
Chengdu Airline has been unveiled as the title sponsor of the International Table Tennis Federation’s (ITTF) Men’s World Cup, which takes place in the Chinese city from November 29 to December 1.
Tokyo 2020 ramps up cooling measures
Organisers of the Tokyo 2020 Olympics and Paralympics have announced a slew of measures to counteract the effect of hot weather on the Games, including initiatives with 24 sponsors