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NFL develops H&M apparel range in deal brokered by IMG

The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG.

The NFL-branded men’s, women’s and children’s products will be sold in more than 20 countries, excluding the US but including the UK, China, Japan, Columbia, Germany, India, Mexico, South Korea and the Middle East. A range of men’s jackets, tops and loungewear is already available in stores and online with women’s, children’s and accessories lines to follow next season.

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