Americas
Citizen extends US Open partnership
Watch maker Citizen Watch Company of America has extended a long-standing partnership with the US Open tennis grand slam.
Brazil secures support for Fiba tournaments
The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.
GAC seals Jaguars partnership
Global shipping, logistics and marine services provider GAC has penned a sponsorship deal with the Jacksonville Jaguars NFL American football franchise.
Omega spends big for PGA of America extension
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
SAP: Technology showcasing drives strategy
Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.
NFL’s 49ers in banking partnership
U.S. Bank, part of the U.S. Bancorp financial services holding company, has entered into a partnership with NFL American football franchise the San Francisco 49ers.
Technogym renews Olympic ties for Rio 2016
Fitness equipment company Technogym has signed an exclusive supplier contract for the Rio 2016 Olympic Games.
Club Atletico Lanus secures Yamaha as main sponsor
Argentinean Primera División top-flight football team Club Atlético Lanús has agreed a deal for motorcycle and motorised products manufacturer Yamaha to become its main sponsor.
Hublot enters NFL market with Dallas Cowboys
Swiss watch brand Hublot has agreed its first partnership with an NFL American football team by announcing a deal with the Dallas Cowboys.
Popeyes serves up title sponsorship for new Bahamas Bowl
US fast food chain Popeyes Louisiana Kitchen has agreed to become title sponsor of the inaugural Bahamas Bowl college post-season American football game.
Ford ups commitment to Detroit with college bowl sponsorship
Ford-owned automotive repair chain Quick Lane Tire & Auto Center has agreed a multi-year deal to become title sponsor of the annual college American football bowl game held at Ford Field in Detroit.
Imperial to fuel Toronto 2015
Canadian energy company Imperial, in association with its Esso fuel brand, has become an official supplier to the Toronto 2015 Pan American and Parapan American Games.
Maxxis steers into NBA with Lakers deal
Tyre brand Maxxis has announced a sponsorship agreement with NBA basketball team the Los Angeles Lakers for the 2014-15 season.
Indianapolis Colts resumes fantasy game initiative
Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.
Europcar: Multinational properties for multinational marketing
The chance to create multinational marketing campaigns using teams with multinational players is central to car rental company Europcar’s sponsorship decision-making.
TAG Heuer to go the distance with New York Marathon
Swiss luxury watch brand TAG Heuer has agreed a deal to become the official timekeeper and timepiece of the New York Marathon.
Bakery feeds Philadelphia with long-term renewal
Major League Soccer team Philadelphia Union has signed an extension to its shirt sponsorship deal with Bimbo Bakeries.