Americas

NFL American football team Seattle Seahawks has announced a sponsorship agreement with cruise line Princess Cruises.

Beer brand Red Stripe has renewed a sponsorship deal with the Jamaican Premier League football competition.

Japanese carmaker Nissan is looking to enforce a cohesive marketing strategy across all of its sporting properties in order to push the same message across its key markets.

French tyre manufacturer Michelin has agreed a deal to become a sponsor of the Brazil national football team.

Argentinian Primera División football club Atlético Independiente has entered into a one-year sponsorship agreement with local municipal commercial bank Banco Ciudad de Buenos Aires.

A price has been pitched for title sponsorship rights to the World Marathon Major (WMM) series, from 2015, Sports Sponsorship Insider understands.

Amalie Oil Company has agreed a long-term partnership with Tampa Bay Sports and Entertainment to take on the naming rights of the home arena of NHL ice hockey team Tampa Bay Lightning.

North American stock-car racing series Nascar has agreed a long-term deal for US media company Comcast’s Xfinity brand to become the title sponsor of its second series.

Carmaker Nissan has signed a five-year deal with City Football Group (CFG), the first such sponsorship signed by the joint football enterprise.

Watch maker Citizen Watch Company of America has extended a long-standing partnership with the US Open tennis grand slam.

The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.

Global shipping, logistics and marine services provider GAC has penned a sponsorship deal with the Jacksonville Jaguars NFL American football franchise.

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

U.S. Bank, part of the U.S. Bancorp financial services holding company, has entered into a partnership with NFL American football franchise the San Francisco 49ers.