NHL ice hockey team Arizona Coyotes has agreed a long-term partnership with natural nutritional products brand Mix1 Life.
Under the deal, Mix1 Life becomes the exclusive nutritional drink of the Coyotes and takes on the naming rights to the suite level club at its Gila River Arena.
The Mix1 Club will feature prominent brand integration, including entry and directional signage and branding on tickets and passes.
Mix1 Life will also feature on arena signage, radio broadcasts and through sponsorship of Arizona Coyotes’ youth sports initiatives.
“Mix1 is committed to expanding our brand with leading partners such as the Arizona Coyotes in order to drive greater consumer product awareness in our local backyard,” Mix1 chief executive Cameron Robb said. “Our goal has always been to drive sales through marketing initiatives that are deep rooted in local communities, which will ultimately enhance the long-term growth of our brand.”