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SunTrust signs up as new Braves ballpark naming sponsor

Atlanta-based financial services company SunTrust Banks has been unveiled as the naming rights sponsor of the new home of the Atlanta Braves after the Major League Baseball club broke ground on the ballpark yesterday (Tuesday).

The agreement will run for 25 years, beginning when the ballpark opens ahead of the start of the 2017 season.

The 41,500-seat venue will be called SunTrust Park. The facility, which will also offer shops, restaurants, offices and accommodation, will be located near downtown Atlanta in Cobb County.

The agreement includes signage rights in the ballpark and the adjacent mixed-use complex. Financial details were not revealed.

“The new ballpark constitutes a new chapter in Atlanta Braves baseball, and we are excited that SunTrust has decided to build upon our decades-long relationship and embark on this journey with us,” Atlanta Braves chairman and chief executive Terry McGuirk. “Both of our organisations have deep roots in Atlanta and loyal fans throughout the Southeast and across the nation.”

SunTrust chairman and chief executive William Rogers, Jr. added: “This partnership provides SunTrust increased visibility on a regional and national level through a truly unique mixed-use development that will attract fans and visitors throughout the year.”