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Samsung deal boosts Jordan Olympic Committee’s commercial drive

Korean electronics giant Samsung has agreed a partnership deal with the Jordan Olympic Committee ahead of the 2014 Asian Games multi-sport event, which gets underway on Friday.

Under the terms of the deal, Samsung will sponsor JOC athletes competing at the Asian Games, which is being hosted by Incheon in South Korea.

As part of the partnership, five athletes have been selected as the ‘faces’ of Team Jordan and Samsung Electronics Levant, working together as Team Samsung. The JOC is sending its largest-ever delegation to an Asian Games, with 156 athletes, officials and coaches due to attend Incheon 2014.

Lana Al Jaghbeer, the JOC’s secretary general, said: “This partnership with Samsung marks a new direction for the Jordan Olympic Committee following the launch of our new Living Sport initiative earlier this year. One of the key elements to Living Sport is making the JOC, and sport in general, more accessible and marketable. For a company the size and with the reputation of Samsung to recognise this is a massive boost to our continuing efforts to make sport and healthy living integral to the lives of all Jordanians.”